Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Mary Kauftheil
Mary Kauftheil is an experienced real estate consultant, passionate about helping her clients. Mary takes the time to find her clients that special home to fulfill both their wants and needs. She also prides herself on the details of selling a home to get the best price possible in the shortest timeframe. It's that combination of attention to detail that have had her clients both buy and sell their homes with Mary's assistance. Mary Kauftheil is a team player with other agents, epitomizing integrity, hard work, energy and creativity. Mary will oversee every detail of your real estate transaction. Please take the time to read Mary Kauftheil's reviews. With over 30 years of business experience, Mary Kauftheil offers an extensive background in marketing and client service. Her strong expertise in both high technology and financial negotiations provide a solid foundation for success at every level of the real estate transaction. With previous service as a project manager for additions and renovations, Mary Kauftheil is comfortable suggesting and overseeing any upgrades a home may need to show its best in today's real estate market. Mary Kauftheil's clients have had tremendous success with her representation, selling their properties for more money in a quick timeframe. Many of Mary Kauftheil's buyers have purchased their dream homes in multiple offer scenarios. Please review Mary's clients' testimonials provided. A resident of Pleasant Hill and formerly Walnut Creek, Mary has always had a love of all things dog. To support her devotion to the canine community, Mary generously donates out of every transaction to the animal charity of her client's choice. Mary Kauftheil's commitment to her clients' best interests will be evident at the earliest stage of the transaction. Mary also is a Senior's Real Estate Specialist.
Re/Max Accord
Lafayette, CA 94549
United States